Blog

Online Marketing is an ever-changing industry, with sites like Search Engine Watch posting new stories daily about updates from Google and other key players, such as tracking software providers, that are affecting best practice.

Unfortunately, as with other news outlets, when they experience a news drought, rather than just keep quiet, they flood their site (and their newsletters) with less-than-useful information. Barry Schwartz of RustyBrick is the worst for this. Oh, an article about Matt Cutts flying a drone in the Google offices in 2010! That’s useful, glad you sent that pearl of knowledge on.

Many is the time that I’ve whittled down 150 e-mails with roughly 10 articles each down to a list of about 15 actually useful articles. That means only about 1% of the news articles are worth reading.

This section of the site, then, will be updated as and when something legitimately newsworthy happens in the industry or when I have something to say. This may only be something that I write about a few times a year, but I would rather provide you with newsworthy, actionable information instead of just flooding your inbox with information you could live without.

2023

Not every business needs SEO – While a lot of experts will make you believe otherwise, the fact is that not every business needs SEO. Find out why here.

2022

A review of pensions SEO in the UK – Find out who is helping the public understand more about pensions when they search for information online, and why ignoring SEO is a mistake.

All you need to know about pensions – Learn all you need to know about pensions in the UK, including the different types, the size of the market and the importance of staying on top of yours.

2021

How to do a bulk Core Web Vitals Audit as a non-dev – Core Web Vitals can be hard to audit in bulk without a dev background. Armed only with Screaming Frog and an API key, here’s how to do it painlessly.

2020

How PensionBee dominate SEO – Learn how a 2014 startup are dominating organic search against businesses with a 200 year headstart.

The truth about working for SEO agencies – Many people start working in SEO agency-side. Learn some of the pitfalls of doing so here.